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Jackie Murphy

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners · @jackie-murphy

Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs.

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From Jackie Murphy

Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.

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Jackie Murphy uses Instagram to connect with her audience and provides a handle for her account.

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RecommendedBusiness Service

The Studio CEO Ads Agency

This agency helps yoga and Pilates businesses grow with paid advertising tailored to fit their payroll.

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RecommendedBusiness Coaching

The Studio CEO Program

This program helps yoga and Pilates studio owners with business coaching and growth strategies.

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What fans should know

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Marketing Budget for Businesses

Businesses with under $5 million in revenue typically allocate 7-8% of gross revenue to marketing, while those aiming for growth invest 10-12%.

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Cost Per Lead on Meta Ads

A healthy cost per lead on Meta ads is generally between $20-$30, with optimized ads sometimes achieving $12-$18.

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Organic vs. Paid Ad Conversion

People exposed to both organic content and paid ads are 61% more likely to convert than those who only see ads.

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Impact of Empty Class Spots

Ten empty spots in classes, each with a $1,200 lifetime value, can result in $14,000 of lost revenue.

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Topics:business