The latest drops

custom 3D-printed insoles

Kila

Kila provides custom 3D-printed insoles made from super shoe foams, built to your exact feet and shipped to you.

heard 3 days ago

UTMB Champion Ben Dhiman on Winning the Biggest Race in Trail Running

performance eyewear

Tifosi Optics

Tifosi Optics offers performance eyewear for every running condition, including prescription options, from bright sun to overcast.

heard 3 days ago

UTMB Champion Ben Dhiman on Winning the Biggest Race in Trail Running

Recovery Footwear

Velous

These sandals feature Tri-Motion™ Technology to cushion impact, support arches, and help toes stretch and recover.

heard 4 days ago

Coach Chris Bennett On Writing “This Is About Running. This Is Not About Running.”

running apparel

SOAR

The Physiology of Endurance Running Podcast is proudly sponsored by SOAR, producers of the world's best running apparel.

heard last week

Summer Q&A

hat & journal

Tailored Coaching Method

Purchase a Choose Hard hat and journal from the Tailored Coaching Method shop.

heard last week

#122 - The Price of Becoming: Why High Performance Is a Daily Compounding Choice w/ Ryan Hawk

merchandise

Choose Hard

Grab Choose Hard Merch to represent the podcast and its philosophy.

heard last week

#122 - The Price of Becoming: Why High Performance Is a Daily Compounding Choice w/ Ryan Hawk

merchandise

CHOOSE-HARD MERCH

Get 20% off all merchandise to support the Choose Hard brand and show your dedication.

heard last week

#122 - The Price of Becoming: Why High Performance Is a Daily Compounding Choice w/ Ryan Hawk

Horse Tongs Co.

Sally McRae debuts her new business venture, Horse Tongs Co.

heard Jun 2026

Tara Dower and 69ing the LA Marathon